Experience: Since 1999, Jorden
Boom has been successfully generated top ranking in search engines
for dozens of websites, services incl. web site design & SEo services.  |
| Essential: A starting Ecommerce business can not do without SEO. The only way to get targeted potential clients to the web site without spending a fortune. |
| Know-how: Jorden Boom has extensive know-how in Internet marketing and has practical SEO. |
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Designing the Home Page
Site ID and Mission
Clear defined logo and tagline mentioning the company name and what the web site is about.
The tagline should be informative and differentiate the web site from others.
What is this web site and what product/ services does it offer?
Do not hesitate to clearly mention most important categories directly in the navigation. Use 30% of the home page to show the core business: prodcuts and services.
Why should I be here and not at some other site.
Emphasize Strengths of your business. Compare your shipping cost, colllection, price point and promotion with your competitors online.
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Site Hierarchy
Define the web page in digestable chunks and put navigation and site ID on conventional locations.
Search
A search box on home page is suggested. However make sure the quality off the search tool is acceptable. Check out the Google Search Tool or Pico Search.
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