Decision Making Process

Decision Making Process for Ecommerce

Do potential clients visit your web site and will they directly buy the product or service?

John Cato’s Model of Interaction Design

• Awarenes - Do you sell the product I need
• Understanding - Is the product exactly the product I think it is? (product numbers/ photos colors explanation in detail is needed)
• Purpose - Where can I use the product for?
• Choices - Different models, colors, sizes, brands?
• Action - Easy check out, payment

AIDA Model

The AIDA model is a hierarchical model follows the decision making process from "knowing the product excist" until "making the purchase".

• Attention
• Interest
• Desire
• Action

Web usability: have an excellent user experience on a the web site. Simple things like, can I find the product I am looking for -how much is the shipping cost - why should I buy here...etc..

Improving the web usability on a web site can improve how content user are when browsing the web site and it can improve the conversion (into sales) significantly.

Positive Web Site Experience

Receiving a significant amount of potential clients to the web site is great but are these potential clients?:

• finding the right information?
• getting excellent customer support?
• finding the products services they are looking for?
• getting the desire to purchase the product now?

Email Newsletters to get excisting customer back to the website.

Get more out of your website: Extensive one-on-one training/ consulting to improve your web site.

Optimize you web site for effective key word phrases:

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