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Decision Making Process
Decision Making Process for Ecommerce
Do potential clients visit your web site and will they directly buy the product or service?
John Cato’s Model of Interaction Design
- Awarenes -Do you sell the product I need
- Understanding - Is the product exactly the product I think it is? (product numbers/ photos colors explanation in detail is needed)
- Purpose - Where can I use the product for?
- Choices - Different models, colors, sizes, brands?
- Action - Easy check out, payment
AIDA Model
The AIDA model is a hierarchical model follows the decision making process from "knowing the product excist" until "making the purchase".
- Attention
- Interest
- Desire
- Action
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New Web Site Designs:
The BackStage Boutique . Rachel Pally Clothing
Positive Web Site Experience
Receiving a significant amount of potential client to the site is great but are the potential clients
- finding the right information
- getting excellent customer support
- finding the products services they are looking for
- getting the desire to purchase now
Email Newsletters to get excisting customer back to the website.
Get more out of your website: Extensive one-on-one training/ consulting to
improve your web site.
San
Diego MLS Listings .
Emergency Notification Systems
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